At best, even the most high end supplement brands achieve about 15% Bioavailability. This means that you only absorb at max 15% of what you take. Liposomes and nano particle supplements have become increasingly popular on the market, but even these cannot change the lack of absorption of fat soluble supplements. Utilizing our patented MyCell® technology, all of our supplements are primed for absorption and much more effective than any other supplement on the market.